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Casino News

Michael Owen to Represent BetVictor Casino

Posted by Andrew Edwards in Casino News on February 25th, 2014.

This month, Michael Owen has signed a new sponsorship with BetVictor in a three-year deal, which means the Merseyside boy will become the new face of the gambling brand.

There are more online casinos in the UK than ever before, which has led to the highest ever level of competition. For this reason, casino brands must try to promote their brand to ensure they are getting a significant piece of the pie. Celebrity endorsement seems to be the thing of the moment. Last week, Verne Troyer signed to bgo.com and this week, Michael Owen has teamed up with BetVictor.

For BetVictor, Michael Owen is an ideal face to represent the firm. He is a household name across the UK, and he also has a lot of recognition across Europe. After beginning his career at Liverpool, he moved to Real Madrid in Spain before returning to England to see out his career at Manchester United. He is hopeful that he can use the knowledge and experience he has gained, along with his social media reach, to help move BetVictor forward.

As reported by Calvin Ayre, Victor Chandler or Bet Victor spoke out about Owen in an interview. “Michael is a genuine sporting icon, instantly recognizable throughout the world and, as a global brand, we see Michael and BetVictor as the perfect fit and are delighted to welcome him on board. He will be sharing his forthright views and opinions with BetVictor customers on the big sporting topics of the day but especially football and horse racing which is a hobby of Michael’s.

Included in the deal, Michael will write a column on the BetVictor website. In the first one, he made his predictions of the scores of the midweek matches.